Public Domain Nike Inc. An intensive strategy shows how a company grows. Founded inNike Inc.
The key reasons for the success of Nike are associated with its global brand promotion. Considering the major revenue increase over the last decade, the company has proved its popularity and high demand for its products among people.
In such a way, Nike not only expands its corporate image worldwide, but also enhances the healthy lifestyle and devotion to sport activities.
However, this is one of the justified and reasonable business strategies applied under the conditions of globalization. In the recent years, Nike was reported to apply unfair working practices, involving child labour, insufficient working conditions, under-standard wages etc.
In addition to this, the company was subject to legal claims for unfair public campaigns associate with the advertisement of corporate brand.
To this end, recently Nike has ceased its irrelevant practices and tries to lead socially and environmentally responsible business operations. It also comes as no surprise that the company constantly challenges anti-globalization claims. To this end the company should emphasise on transparent practices, considering human rights and social concerns.
In this respect, the company should regain the image of more socially-oriented player on a global scale. The company will continue to implement its corporate projects and programmes to suit the demand and social needs of its worldwide customers.
Though, the main emphasis will be put on promotions and so new sponsorship agreements will be concluded with the rising stars.
Possible Challenges Facing Nike in the Future It is rather difficult to predict corporate challenges to be faced by the company considering the overall adverse affects of global financial crisis.
Overall, it is apparent that Nike has a solid potential background to hold strong competitive stance in the foreseeable future.
Hopefully, in terms of further business orientation strategy, the company will become more socially responsible in the eyes of average consumers, and so the availability of its brand products will further increase.company, we cover four key innovation capabilities: Strategy, Ideas, Process, and Climate.
Set a foundation that defines innovation objectives and mobilizes your efforts. The notion of “serendipitous innovation” is dangerously outdated. Access thousands a case study on the profit and strategies of the nike company of our marketing strategy online marketing Case Study: Marketing Strategy.
· A case study of New Balance Corporation are discussed in 3 different perspectives such as observations on strategic marketing is creative writing fiction plan, evaluation on. Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
Case Study Documenting Nike’s Success and Challenges. The key reasons for the success of Nike are associated with its global brand promotion.
Due to its extensive advertising campaigns the Nike’s brand is known in almost every household worldwide. INTRODUCTION OF NIKE Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in originally know as Blue Ribbon Sports.
Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (ashio-midori.com, ). Access thousands a case study on the profit and strategies of the nike company of our marketing strategy online marketing Case Study: Marketing Strategy.
· A case study of New Balance Corporation are discussed in 3 different perspectives such as observations on strategic marketing is creative writing fiction plan, evaluation on.