We must look at McDonaldization as both enabling and constraining Giddens. The healthcare issue in the United States currently is sort of like a double edged sword, meaning that there is an upside as well as a downside to the situation. Predictability is what gives us peace of mind in everything we do. For individuals, businesses, and every day functions, predictability makes everything easier.
McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society.
You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles.
His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.
According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. Ritzer argues that we have seen 'the ultimate step in the dehumanization of education, the elimination of a human teacher and of human interaction between teacher and student' (Ritzer. With the current McDonaldization of society today, it only appears that these are the real feelings of the speaker, when in reality, it is just a memorization from a $ piece of paper purchased off of the internet. Jan 12, · The McDonaldization of Society. Ritzer's theory of McDonaldization is an update on classical sociologist Max Weber's theory of how scientific rationality produced bureaucracy, which became the central organizing force of modern societies through much of the twentieth century. According to Weber, modern bureaucracy was defined by hierarchical roles.
In essence, McDonaldization is the process of rationalization, albiet taken to extreme levels. Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional or illogical rules. One of the fundamental aspects of McDonaldization is that almost any task can and should be rationalized.
The process of McDonaldization takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The resulting tasks are then rationalized to find the single most efficient method for completing each task.
All other methods are then deemed inefficient and discarded. The result is an efficient, logical sequence of methods that can be completed the same way every time to produce the desired outcome.
The outcome is predictable. All aspects of the process are easily controlled. Additionally, quantity or calculability becomes the measurement of good performance. By now, you might be thinking that this all sounds pretty good. After all, being more efficient is a good thing.
Controlled, consistent and measurable outcomes also sound good. So, what's the problem?
It turns out that over-rationalizing a process in this manner has an unexpected side effect. It's called irrationality. In a sociological context that simply means that a rationalized system may result in events or outcomes that were neither anticipated or desired, and in fact, may not be so good.
Take the example of the McDonald's chain of restaurants.
Where is the irrationality? The premise of fast food often turns out to be just the opposite - long waits in lines. Fast food is not necessarily good food - in fact, McDonald's food is extremely unhealthy and the taste is average and bland. The system of efficiently producing and distributing their food has some other consequences, namely millions of tons of trash each year disposability and a food cultivation system of questionable ethics.
According to Ritzer, the four main dimensions of McDonaldization are: Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed. Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria.
In other words, quantity over quality. They sell the Big Mac, not the Good Mac. Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes.
All shopping malls begin to look the same and all highway exits have the same assortment of businesses. Control - The substitution of more predictable non-human labor for human labor, either through automation or the deskilling of the work force.
There are other dimensions of McDonaldization that Ritzer didn't include with the main four, but are worthy enough for prime attention. They are:The Theory Of Mcdonaldization Commerce Essay.
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According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. Ritzer argues that we have seen 'the ultimate step in the dehumanization of education, the elimination of a human teacher and of human interaction between teacher and student' (Ritzer. Mar 11, · Predictability and Control in Ritzer’s the Mcdonaldization of Society Essay. Predictability and control are major discussion points in Ritzer’s The McDonaldization of Society. McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with.
This concept is the central thesis of The McDonaldization of Society 5, a book by George Ritzer. In the end, McDonaldization can only dominate our lives to the extent that we allow it to.
As a busy college student, I feel that Mcdonaldization is a great thing, if you. “The Mcdonaldization of Society” by George Ritzer Essay. This is the ability to obtain what is necessary more rapidly and with less effort.
For starters, the topic of the graduation speech has already been narrowed down for the speaker because the audience already is already expecting what to hear.
Ritzer asserts that via these four elements comprising the McDonaldization phenomenon, our society, along with myriad societies that emulate or are influenced by ours, is rapidly growing more impersonal, hierarchical, and mindlessly efficient—in short, more like a well-oiled fast food restaurant assembly line, and less like a society of.
McDonaldization. McDonaldization is a reconceptualization of rationalization and scientific management.
Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm (Ritzer, ). According to George Ritzer, in his book The Mcdonaldization of Society, he defines this theory of Mcdonaldization of having four main components.
They are: ashio-midori.comtability having emphasis on discipline, systematization and routine so that things are the same from one time or place to another/5(9).
McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.